About

An international network of academics and professionals.

SPIN Unit combines academic research and technical practice to find new approaches to urban analytics.

Helsinki · Tallinn
Partner
Damiano Cerrone
SPIN Unit · Helsinki — Tallinn
Damiano Cerrone
Urbanist
Helsinki
Partner
Sampo Ruoppila
SPIN Unit · Helsinki — Tallinn
Sampo Ruoppila
Urban policy expert
SPIN Unit
Tallinn
Partner
Panu Lehtovuori
SPIN Unit · Helsinki — Tallinn
Panu Lehtovuori
Urban theory
SPIN Unit
Tallinn
Associate
Jesús López Baeza
SPIN Unit · Helsinki — Tallinn
Jesús López Baeza
Urban Data Analyst
SPIN Unit
Tallinn
Associate
John Hadaway
SPIN Unit · Helsinki — Tallinn
John Hadaway
Urban Data Analyst

Born as an academic endeavour in Tallinn in 2012, it has grown into a network of researchers and practitioners developing methods, strategies and tools for cities, ministries and international organisations — while staying reserved for the collective projects we truly believe in.

Our approach, metamorphology, reads spatial configuration, human activities and values together: not just how a place is built, but how people actually use it and what they believe it’s worth. The repository on this site is the method’s evidence — every study, with its data sources and its reports, open.

The practice runs from two offices — Helsinki and Tallinn — and develops and runs CoPlanAI, a platform for collaborative urban planning. From 2021 until September 2025, SPIN Unit worked with Toretei on the field application of UrbanistAI, the platform Toretei develops, and some engagements in our record were delivered with it. Ideas and feedback from that fieldwork helped shape the platform’s usability and functionality. The collaboration ended in September 2025.

Finland
SPINUNIT Lab Oy
Mechelininkatu 23, 00100 Helsinki
Estonia
SPINUNIT OÜ
Patika tee 31, Patika küla, Rae vald, Harjumaa 75316
spin@spinunit.orgWrite to us →

Former team

12 people who worked in SPIN Unit
Kristi Grišakov17 reports
Kristjan Männigo13 reports
Helen Pau3 reports
Daniel Giovannini5 reports
Iñigo Lorente Riverola2 reports
Gert Zavatski1 report
Priit Tamme1 report
Hannes Aava1 report
Pablo Tomas Castello1 report
Maria Mas1 report
Jacob Dibble1 report
German Mitish1 report

Worked with us on projects

31 people from 18 organisations
Universities and research

TalTech

Murel Truu
Lauri Lihtmaa
Targo Kalamees
Katrin Paadam
Liis Ojamäe
Priit Ingver
Veronika Valk-Siska

Environmental Informatics

Netra Bhandari
Dirk Zeuss
Thomas Nauss

Independent researchers

Georgiana Varna
Michiru Nagatsu

Nokia Bell Labs

Daniele Quercia
Luca Maria Aiello

Sapienza University of Rome

Maria Valese
Herbert Natta

Centre for Urban Design and Mental Health

Irene Cotroneo

Cultural Analytics Lab

Lev Manovich

Estonian Academy of Arts

Kaisa Lindström

Marche Polytechnic University

Ilaria Pierdicca

Sciences Po

Zon Sutjarit

Tampere University of Technology

Sophie Gleizes

University of Turin

Rossano Schifanella
Practices and companies

Inphysica

Raul Kalvo
Teemu Sillanpää (or Ramboll Finland)

Ramboll Finland

Miikka Niinikoski
Eero Kauppinen

Linnalabor

Keiti Kljavin

Miltton

Elina Reponen

OÜ Ars Projekt

Rasmus Tamme

Punto Rec Studios

Mattia Boero