Kiida Peatust / Laida Peatust — Crowdsourced Bus Stop Survey
“Praise the Stop / Slam the Stop” — testing whether a simple QR code at a bus stop can out-perform social media for collecting real, representative feedback on transit stop quality.
Continuous, low-cost monitoring of public transit stop quality is hard — surveys are expensive and one-off, and social media feedback skews toward whoever’s already paying attention. This project tested a direct alternative: put a QR code on the stop itself.
Builds on SPIN Unit’s earlier “PeatusKOHT” (2020) study, which had defined a stop-typology framework but only recommended, without testing, QR-code-based feedback collection. This project put that recommendation into practice across Tallinn, Harku, and Lääne-Harju.
Installed QR-code posters at 100 pre-selected stops (50 Tallinn, 25 Harku, 25 Lääne-Harju), chosen along a key regional transit corridor and to cover the full PeatusKOHT stop-typology range, and ran the same questionnaire in parallel via a generic social-media/web link open to feedback on any stop. 1,097 responses were collected between August and October 2021.
Delivered as a 141-page bilingual report comparing the two collection channels, plus raw response datasets and a mocked-up monitoring dashboard concept for individual stops.
Kiida Peatust – crowdsourced bus stop survey
